GIVE DAD NOTHING

Every year, no one knows what to give their dad on Father's Day, and if you ask them 99% of the time, the answer would be NOTHING. So this year, avoid giving him another shirt, socks, or all that crap that he doesn't want, and give him like he has been asking for years a piece of nothing, Arizona.

FILM

The GIFT BOX

We create a microsite where people can explore the land of Nothing, Arizona, and claim their piece of land. Then, they will send it to their father with an actual Certificated that they own a piece of land and also a little sample of dirt from Nothing.

DIGITAL EXPERIENCE

PRESS

Today SHOW

Huffington Post

AdWeek

Your Daily Dish

The Participation Game

and probably, a local news station near you