NYC TAKE OFF

JetBlue has always been NYC's favorite airline, to celebrate New Yorkers' love for us, we went off and hid a lot of amazing prizes around the five boroughs but in a most fun and provocative way. We did the first bus stop campaign where we asked people to steal more than 300 out-of-home posters, and if they dared to do it, they would find that the whole poster was their prize.

poster design

AWARDS

2016 Cannes lions

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2015 ONE CLUB

Merit

Epica

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Hatch

2x Gold

MITx

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