NYC TAKE OFF
JetBlue has always been NYC's favorite airline, to celebrate New Yorkers' love for us, we went off and hid a lot of amazing prizes around the five boroughs but in a most fun and provocative way. We did the first bus stop campaign where we asked people to steal more than 300 out-of-home posters, and if they dared to do it, they would find that the whole poster was their prize.
poster design





















AWARDS
2016 Cannes lions
Shortlist
2015 ONE CLUB
Merit
Epica
Shortlist
Hatch
2x Gold
MITx
Shortlist