Every day, brands come up with ideas to promote their new promotions, and a lot of times, they try for those ideas to make noise in pop culture. but when those ideas start to cross into your lane, then when you need to come up with an idea to make that other idea and that other brand look like a fool, and that is exactly what we did when IHOP decided to change their restaurant names to IHOB to promote their new hamburgers. But really?