In 2017, Wendy's, discontinued their beloved spicy nuggets. And no, they weren't trolling. For the next six months, Twitter was buzzing with spicy nugget fans begging, bribing, and boisterously crying in emoji speak @Wendys to bring back their spicy nuggets.
So we took those tweets directed at Wendy's and promoted them on Twitter to launch Burger King's Spicy Nuggets.
AWARDS
2018 Cannes Lions
7x Shortlists
D&AD
Graphite Pencil
Effies
Winner: Media Idea
Category
Andy's
Gold
AICP Next
Winner
Webby
Winner: Real-Time Response
Clios
2x Bronze: PR, Social Media
DIGIDAY
Best Product Launch
London International Awards
Digital Retail Finalist
Shorty Awards
Bronze: Real-Time Response
Hatch Awards
2x Gold, Silver