No one it’s happy all the time, and that’s ok.
Burger King partnered up with Mental Health America to create the first meals that reflect all the feelings and emotions, not just happiness. To promote this campaign, we launched a variety of meals over the mental health awareness month to tell people they can have it their way.















AWARDS
2021 Clio Awards
Silver in partnership/co-creation + Shortlist in multi-platform
2021 Cannes Lions -
2x Shortlists: Brand Activation
1x Shortlist: Corporate Purpose & Social Responsibility
2020 Andy Awards
Gold in Bravery: Idea
2020 One Show
6x Shortlists