No one it’s happy all the time, and that’s ok.

Burger King partnered up with Mental Health America to create the first meals that reflect all the feelings and emotions, not just happiness. To promote this campaign, we launched a variety of meals over the mental health awareness month to tell people they can have it their way.

AWARDS

2021 Clio Awards

Silver in partnership/co-creation + Shortlist in multi-platform

2021 Cannes Lions -

2x Shortlists: Brand Activation

1x Shortlist: Corporate Purpose & Social Responsibility

2020 Andy Awards

Gold in Bravery: Idea

2020 One Show

6x Shortlists