How can you make all the best players in football wear a jersey with your logo on without having to sponsor them? Burger King found the most fun and clever way to make that happen. It’s easy just sponsor the worst team possible that will appear in the most iconic Soccer video game. Once the logo is inside the game then the rest is history.

In collaboration with LOLA Madrid and David, The Agency, we create the most fun social and digital challenges to make people use all their favorite soccer players to wear the Stevenage jersey and share it online to get some Burger King love in return.