We pulled a social media no-no to relaunch BK funnel cake fries after a 10-year hiatus. We liked influencers’ and celebrities’ tweets from 10 ago. Many took the bait. The rest is history.
The creeping worked and the bait was taken - several influencers, including mega influencer; Casey Neistat, started asking why Burger King was liking their old social content. Casey Neistat was so taken back by the social stunt, he made a video about it that got over 3 million views. All in all, Burger King received 532 million earned media impressions, valued at $5 million with spending $0 on paid media or influencers.
AWARDS
2020 One Show:
Bronze in Direct Marketing: Non-traditional & Guerrilla Marketing
7x Shortlists
2019 Clios
Silver in Social Media
2019 Cannes Lions
2x Shortlists
2020 ADC
Finalist
2020 Webby
Honoree and People'sVvoice - Finalist
2019 D&AD
4x Shortlists